The Panel is made up of elected members from wholesale and retail water companies, plus three independent (non-water industry) members appointed by MOSL.

Jim Keohane

Jim Keohane

Panel Chair

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Jim has over 30 years of business experience in the energy, utilities and aviation sectors. He is an experienced non-executive director, currently serving as Senior Independent Director at the Low Carbon Contracts Company and as Chairman of the Harwich Haven Authority.

Jim has previously worked for the Civil Aviation Authority and was its Deputy Chairman from 2007 to 2008. He has also been a non-executive member of the Gas and Electricity Market Authority (GEMA) since 2009. Jim has proven experience of working in privatised industries, along with a strong understanding of codes and settlement systems.

Adam Richardson

Adam Richardson

Panel Secretary

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Adam is an expert in industry code governance and market design, with almost 20 years’ experience working in the energy sector. Adam joined MOSL from Elexon where, most recently, he worked on the outcome of the Competition and Markets Authority’s energy market investigation.

As Market Design Director, Adam supports the establishment of the enduring Code Panel and changes to codes. He also assumes responsibility for regulatory affairs and water operations, as well as leading MOSL’s liaison with Defra and Ofwat.

Mike Brindle

Mike Brindle

Associated Retailer Panel Member

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Mike is Market Liaison Lead at Water Plus. He has over 30 years of experience, including 10 years in the water sector and previously worked in the energy industry where he was actively involved in electricity and gas deregulation from its implementation in 1990. He has been a member of the Panel since the beginning of the Non Household competitive market and before this was a member of the Interim Codes Panel. He also has experience in the Scottish Market where he served for three years as an elected Director on the Board of the CMA, regularly attending the Technical Panel and various working groups in Scotland.

Trevor Nelson

Trevor Nelson

Unassociated Retailer Panel Member

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Trevor is the Regulation and Compliance Manager at Business Stream, and has been working in the retailing of water services for over twelve years. He has been a Panel member since market opening and prior to this was on the Interim Codes Panel. He sits on the Market Performance Committee and attends the User Forum. He was also closely involved in the development of Scottish framework documents and has been involved in both the CMA and WICS market audits in Scotland.

Nicola Smith

Nicola Smith

Unassociated Retailer Panel Member

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Nicola is the Chief Commercial Officer for Clear Business Water and has 23 years of new entrant business retail experience in Energy, Telecoms, Water and Insurance. She recently developed and implemented the company commercial strategy for both the Scottish and English non-household water retail markets, alongside leading internal preparations for market opening and development. Nicola has been a Panel member since market opening and worked with market participants on the creation of the codes as a member of the Interim Codes Panel and DEFRA Independent Assurance Group for NHH market opening.

Mark Holloway

Mark Holloway

Wholesaler Panel Member

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Mark is Head of Wholesale Market Services at Thames Water and has over 10 years’ experience in the strategic development and operation of water markets. Previously he has extensive energy market experience leading a retail business. He was instrumental in opening the non-household retail market and has been a wholesale representative on the Panel since market opening.

Helyn Mensah

Helyn Mensah

Independent Panel Member

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Helyn is an intellectual property barrister specialising in a broad range of matters, including EU and UK trade marks, passing off, designs, copyright, breach of confidence and contract cases.

The majority of her eighteen years in practice has been spent in chambers at the independent Bar of England & Wales, although she has also spent periods as external evidence counsel for the Serious Fraud Office and as a senior IP litigation lawyer at the international law firm, Pinsent Masons LLP.

Helyn is currently the Head of IP at 33 Bedford Row chambers, advising clients from diverse sectors on pre-clearance, IP protection and exploitation, litigation and dispute resolution.

Elsa Wye

Elsa Wye

Independent Panel Member

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Elsa has over 20 years experience of working in the utilities sector in a variety of commercial, operational and consultancy roles. She began her career at National Grid Gas, before moving to Statoil where she managed the Retail Markets team and subsequently the Regulatory and Strategy Teams as well as IT and Business Projects.

Elsa has an extensive understanding of the challenges associated with the design, opening and development of markets; worked as a Gas Code panel member and has participated in numerous committees and working groups in the gas and electricity sectors. In recent years, Elsa has worked as a consultant providing regulatory, policy and commercial advice to a range of players in the gas and electricity markets as well as working in the water retail market serving as an Independent Panel Member for 4 years. Elsa has chaired the Trading Disputes Committee since April 2017.

Dan Mason

Dan Mason

Affiliated Panel Member

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Dan has over thirteen years’ experience in various roles at the water sector’s economic regulator, Ofwat and is an experienced regulatory and competition policy professional. As part of the Programme delivering the business retail market, his focus was on developing key parts of the market architecture, in particular relating to customer protection and licensing.

Dan worked on the 2014 Price Review, led the development of Ofwat’s policy on the New Appointments and Variations regime and was Ofwat’s Board Secretary between 2012 and 2014. Dan is now Ofwat’s primary lead on the suite of market codes, and is an affiliate member of the industry Codes Panel.

VACANT

VACANT

Associated Retailer Panel Member

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Claire Yeates

Claire Yeates

Unassociated Retailer Panel Member

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Claire is a Company Director of Waterscan and has over 20 years of experience in the industry. Claire is recognised as a leading expert in water conservation and cost control and is passionate about reducing businesses water footprint and environmental impact. Trained in all aspects of water management and worked in the field before undertaking a managerial role. Claire joined the Panel in 2019 and is also a member of the Market Performance Committee.

Martin Mavin

Martin Mavin

Wholesaler Panel Member

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Martin is a Mechanical Engineer by training with extensive experience in the RAF prior to joining Northumbrian Water Limited (NWL) in 1992. He has held a range of senior positions including both front-line operational and technical roles in a variety of different disciplines. He has significant commercial experience and has been involved in Water Services related tenders and projects across the globe, ranging from India, Korea, Australia and Norway to his time as the General Manager responsible for NWL’s Operations in Ireland. Since July 2015, when he assumed the role of Head of Wholesale Services, he has been responsible for NWL’s wholesale operations and market preparations and led NWL’s functional engagement with the market. He joined the Panel in 2019 and is an active participant at the User Forum and Trading Disputes Committee.

Pamela Taylor

Pamela Taylor

Independent Panel Member

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Pamela Taylor is founder and CEO of Taylor Macpherson, a coaching and leadership training business, working with leaders, teams and organisations in regulated sectors to innovate and embrace change. Pamela is a qualified executive coach, accredited by the International Coaching Federation. She has over 17 years of experience in the energy sector and is formerly a Director at Ofgem and FTI Consulting. Her other NED roles include: Chair of the Energy Switch Guarantee Board, Chair of the Green Gas Certification Scheme Compliance Committee and Member of WPD’s Consumer Engagement Panel.

VACANT

VACANT

Associated Retailer Panel Member

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Mike Keil

Mike Keil

Customer Representative Panel Member

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Mike is a member of the CCWater’s executive team and directs their policy development and consumer research. Mike spent the first part of his career at the Met Office, during which time he completed his PhD while working with weather and climate models. Mike has over twelve years of experience in the water sector. Prior to joining CCWater in 2017, Mike worked at Ofwat as its first head of climate change policy and Severn Trent as business lead for asset strategy.

Sarah McMath

Sarah McMath

Affiliated Panel Member

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Sarah has vast experience of the water industry, having worked in a variety of roles across a number of technical, asset management and operational teams at Thames Water.

Sarah was previously Managing Director of Water at Thames, before becoming Managing Director of Strategic Planning and Investment in April 2018. Sarah started her career at Thames in the innovation team, working as a research scientist, where she completed her doctorate in Environmental Engineering. Here, she headed up the Water Quality team, before taking on a number of operational and technical roles and from 2008, led the Asset Management teams.

In 2011, Sarah moved to the Strategy and Regulation team, leading the preparation and submission of Thames Water’s business plans for PR14 and held the responsibility of Programme Director for Competition 2017 ahead of the opening of the water retail market on 1 April. She is an advocate for innovation in the utilities sector and has been the driving force behind many large investment projects.

Sarah joined MOSL as Chief Executive in June 2019. In this role, she continues to focus on driving innovation and collaboration to ensure the open market delivers on its commitments to customers and tackles some of the biggest challenges facing the wider water industry.

Outside of Thames, Sarah is a trustee of the Don McMath Foundation, a charity which provides free schooling to children in the Gambia.

Mike Rathbone

Mike Rathbone

Wholesaler Panel Member

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Mike Rathbone is Market Change Manager for Severn Trent’s Wholesale Market Unit and joined the Panel in March 2020. He has worked in the water industry since 2006 across two wholesalers and multiple functions. He has a background in chemistry, relationship management and customer engagement. He is an active member of the Market Performance Committee, Retailer Wholesaler Group and Wholesaler Interface Group.

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